The ‘life-sized’ highly durable and modular BigBoxPlay system engages children 2 to 10 in wholesome, creative and physical play and learning. Whether their imagination calls for a castle, rocket ship or fort, children can rearrange BigBoxPlay over and over again to their liking via our patent-pending bolt and grommet system.
The Birth of BigBoxPlay
Four years ago, Pete Moffett, the Founder of BigBoxPlay and grandfather of six, came up with this idea because he was frustrated with all the digital and big media toys his grandson was receiving as gifts. Pete wanted something that stood out to provide a special connection with his grandson. After all, who doesn’t love playing in cardboard boxes and building forts? This concept came to be known as BigBoxPlay, and it is the first-of-its-kind ‘life-sized’ play system designed around children’s iconic love for playing in cardboard boxes and building imaginary worlds of forts, castles, and spaceships.
BigBoxPlay is perfectly timed to address increasing concerns over the excessive use of digital devices by children and the adverse impact they are having on their development. Kids today have less time for traditional free play, and creativity is declining. BigBoxPlay focuses on teaching essential life skills required for success in the 21st century, such as creativity, empathy, collaboration, and communication.
Jonathan Rubin – CEO
Jonathan Rubin was a senior executive for over 20 years at DIRECTV before retiring at the end of 2013. As Senior Vice President, he successfully led both the Investor Relations and Financial Planning organizations for this $30 billion Fortune 100 Company. During this period, Rubin helped drive a ten-fold increase in the DTV stock price by developing and communicating key financial metrics and strategies, while also earning the trust and confidence of the investment community through four corporate ownership changes.
Robert P. Moffett – Founder
Robert P. Moffett (Pete) works with the leaders of Manhattan Beach and Redondo Beach, as well as with executives from Fortune 500 companies, to produce several large-scale events. In the mid-eighties, Moffett founded an extremely successful restaurant in Manhattan Beach that later expanded to four locations in the greater Los Angeles area and grew its annual revenues to $5 million while employing over 100 people. In addition, Moffett was the first employee and later president of the Fortune 500 sponsored American Productivity and Quality Center.
Mike McGalliard – Advisor
Mike McGalliard is the Founding President and Executive Director of Imagination Foundation and leads the Global Cardboard Challenge while inspiring kid’s creativity in 60 countries. He also co-founded L.A.’s Promise/Metro Charter.
The ‘life-sized’ highly durable and modular BigBoxPlay system engages children 2 to 10 in wholesome, creative and physical play and learning. Whether their imagination calls for a castle, rocket ship or fort, children can rearrange BigBoxPlay over and over again to their liking via the patent-pending bolt and grommet system.
Attn: Jonathan Rubin
Phone: (310) 874-3289